The process of bringing a new product to market involves many steps, including designing the component and creating prototypes to test out the design. After the design is finalized and the prototypes are evaluated, you may also want to produce a small number of pieces for internal or external product testing purposes before proceeding to full production. In the case of injection-molded components, one option for producing these pieces is short run injection molding—also known as small-volume, low-volume, or small-batch production. This production solution enables you to generate a limited batch that you can use to gauge market reaction so you can appropriately scale production to meet actual consumer demand.
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